Developing and communicating your message is at the centre of your campaign.

Are your communications an afterthought that are not given enough attention?

Are your messages engaging?

Are you messages pushing people the other way?

Are your messages appropriate for different audiences, or do they only speak to the people who are already convinced?

Think of your message as a story, or a narrative, being told in the media. What is the headline and who are the people telling the story and what are they saying.

This briefing is based on workshops given by Frank Sharry from America’s Voice which campaigns on immigration reform in the USA. This work came out of research on why it so difficult to convince politicians and the public of the value of migrants and the need to respect their rights.

Watch the video of Frank Sharry talking about this opposite and also see www.civilsocietyhowto.org/creating-powerful-messages/

Download our briefing to help you develop your communications strategy.